What is the 'Upcycled Merchandise' Concept?
Over the last few years, there has been a rise in awareness of waste and our personal impact on the Earth. Documentaries such as ‘Minimalism’ (available for viewing here) have made many people more aware of how much they are consuming - with a particular focus on the fast-fashion industry. As an avid thrift-shopper and strong supporter of trying to reduce waste, I thought it only fitting to bring these values of mine into my work space and start an 'Upcycled Merchandise' project.
My vision was to source pre-loved clothing and/or materials and use them to create merchandise. Up-cycling, or ‘creative re-use’, is the process of transforming waste materials or unwanted products into into something new to give them a better environmental value. Introducing this into the music industry is something I am extremely passionate about and am working to constantly develop my practises and encourage other artists to explore similar concepts.
My first step was to condense my vision into something achievable and effective. I chose three types of products:
- Iron-on Patches
- T-shirts and Basic Shorts/Skirts Featuring the Patches
- Hand Screen-Printed T-Shirts
The next step was to have logos created by a local graphic designer, Jada Scott. She drew up multiple logos that I could use for my branding and advertising (Pictured below).
I am currently obtaining more clothes and sourcing shirts in more varied sizing. New and improved merchandise options are coming soon to the website.These will feature a beautiful new design thanks to Pier Hidalgo.
As a first attempt at creating merchandise in an innovative and sustainable way, I am more than satisfied with my results. From this experience I now know ways to improve and am confident that this project will succeed and grow. I hope to start a movement where more musicians start creating sustainable merchandise.